Both! You get an easy-to-follow and intuitive online course that covers every aspect of what it takes to write and self-publish a beautiful and brilliant book. And you get real-time guidance and support from the Group Coaching Sessions and 1:1 Coaching Sessions. It's a proven, hybrid program that offers you support through our online training platform and 1:1 calls with your book coach — in addition to extra office hours.

Our most successful authors get their books written, published, and launched in just 180 days! During your first onboarding call, we'll set up your timeline and schedule your 1:1 coaching sessions and writing plan. Access to the online training never expires, but we know that having a solid plan in place and being committed to following it produces the best results.

We'll work closely with you to set realistic goals, define milestones, and establish a launch date that works for you.

• You want to have the final say on everything from the cover art to the content, without having to give up what you want.
• You want to keep 100% of your royalties. We do not split commission or receive royalties from your book. While resellers like Amazon, Barnes & Noble, and others will make a profit selling your book, you also have the opportunity to get your own online bookstore page and sell direct to your customers.
• You want to publish quickly without waiting a year or more to get your book to market. Self-publishing puts you at the front of the line.
• You are willing to invest in the process and follow the program. Our best authors commit to the process and launch their books much faster than traditional publishers do.

Yes, but we’ve found that self-published authors without a proven plan and support system often don’t successfully publish their book or experience their income they were hoping for. The benefits of working with an experienced book coach are significant, especially if you want to build a business, create a coaching program or service, or become a speaker. A professional book helps leaps and bounds.

And the real cost of publishing a book on your own can hinder you. Finding and hiring  experienced people can be difficult. The cost for an editor, formatter, designer, or marketing specialist alone is often more expensive than the price of our program. 

We make it easy and affordable all in one place!

That’s more common than you think. Many authors stall because they lack structure, feedback, or accountability. The Professional Program gives you all three — plus personal coaching to help you break through writer’s block, refine your focus, and finish your manuscript with confidence.

Absolutely. The Professional Program combines expert coaching, proven frameworks, and accountability — the exact formula that’s helped countless first-time authors go from stuck to published.

That’s totally fine. Many clients come with only a theme or message in mind. Our course can help you clarify your concept, refine your audience, and shape your idea into a strong, marketable book.

AI can be an amazing tool — but it’s not a substitute for your story, your voice, or your expertise. The Authorentic Professional Program teaches you how to use AI ethically and effectively to support your writing process, not replace it. We’ll show you how to leverage technology to organize your ideas, refine your message, and accelerate your progress — while keeping your content 100% authentic to you.

Perfect — that means there’s proven interest! What sets your book apart is your story, your experience, and your approach. We’ll help you find that unique angle so your book stands out and connects deeply with your ideal readers.

Yes. We’ll guide you through a simple, proven launch strategy built for first-time authors. You’ll get step-by-step direction on how to build buzz, grow an audience, and keep sales moving long after launch day.

You don’t need a massive audience to make a meaningful impact — or to sell books. Most successful first-time authors start small and grow through authenticity, not algorithms. We’ll help you identify your ideal readers, craft a message that connects deeply, and use smart, simple strategies to build momentum — even if you’re starting from zero.

Yes! We believe finances shouldn’t stand in the way of finishing your book. That’s why we offer flexible payment plans through AfterPay, Klarna, and Payva^*, allowing you to spread your investment into manageable installments. You can choose the option that fits your budget best when enrolling — so you can start now and pay as you go.

^*Payment plans are subject to approval by our lending partners and may vary based on your selected provider.